Work underground, proof above ground
East West Drilling has worked on oil, gas and geothermal wells since 2008. Field operations run in Azerbaijan, Turkey and Kazakhstan; the company is registered in the United Arab Emirates.
The difficulty here is that the service cannot be seen. Directional drilling, drilling fluid and well completion happen kilometres underground — there is no picture of it and no shop window. The person deciding is a technical specialist and does not come to read slogans: they ask what you do, where you have done it and to what standard. The site was built to answer those three questions.
What we did
Services are explained, not listed
Each of the three services has its own page: what equipment builds the trajectory, what the telemetry transmits, what the planning calculates, who stands at the rig and what report goes to the client.
The project page reads like a record
Client, year, depth and the services provided are given in the heading, followed by the work itself. Well 1728 at the Hovsan field opens this way.
Certificates given as details, not claims
The ISO 9001:2015 and API Monogram licences are shown with certificate number, issuing body, scope and validity dates. The claim is in a form that can be checked.
The gallery is tied to the projects
Field photos are not one general pile; each is captioned by well. The image confirms what the project page says.
The blog is written for a technical reader
How directional drilling affects the cost of a well, choosing a drilling fluid, MWD and LWD telemetry. Not sales copy — the questions the field itself asks.
The contact form is built for B2B
Company name is a separate field. Spam protection works through a hidden field, so the visitor is not asked to pass an extra check.
The site is in English only
The audience is international operators and contractors, so no multilingual structure was built.
Technology and numbers
Frequently asked questions
How do you show a service nobody can see?
Three ways: a service page that explains the work itself, a certificate section with the details in the open, and a field gallery captioned by well. A service with no picture is confirmed by a document and a frame from the site, not by words.
What does a project page show?
Client, year, well depth and the services provided are collected in the heading, followed by the work itself. At well 1728 in the Hovsan field that means MWD and drilling fluid services across an interval of 4,300 metres.
Why is the site in one language only?
Clients and partners are international and the working language of the field is English. A multilingual structure would have added nothing for that audience, so it was not built.
something similar.