One examination, on time
Breast screening is one of the examinations people tend to delay. Fear is as much a reason as lack of information: people worry about the result and put it off.
That is why the account's tone was built around clarity rather than warnings: when screening should begin, which method is used at which age, and in which cases it is not advisable to wait.
What we did
The examination itself is the topic
"Breast cancer during lactation", "When is a mastectomy recommended?" — each post addresses one specific question.
Not built on fear
Headings use explanations, not threats. The goal is to speed up enquiries.
The doctor's own footage
Photos are taken in the work environment — patients see the doctor they are familiar with.
Unified template
The same typography and signature block; the account looks consistent in the feed.
Technology and numbers
Frequently asked questions
How do you set the tone for an examination people put off?
Breast examination is delayed as much by fear as by lack of information. A warning tone increases that fear, so the posts are built on clarity: when screening should begin, which method is used at which age.
How are the topics chosen?
Each post closes one specific question: «breast cancer during lactation», «when is a mastectomy decided on?». One question rather than a broad theme — so the answer also finishes in one post.
What does social media give a radiologist?
People usually reach a radiologist through another doctor’s referral. The account shortens that chain: they arrive having already read what the examination involves.
similar?