Tax rules, in a single shot
Contax provides accounting, finance, tax and HR record-keeping services. Its audience consists of business owners — they have little time, but a regulatory change directly affects their costs.
For this kind of audience, a post must do two things at once: ask the question in the person's own language and provide the full answer on a single screen. Long text is not read, while a generic slogan says nothing.
What we did
The heading is a specific question
"2 new cases involving VAT offset", "Must the tax authority be notified when a bank account is closed?", "Should property tax be calculated on fixed assets held in a warehouse?" — each describes a real situation.
The answer is in the post itself
A brief explanation is provided in the post text: which provision has changed, when it takes effect, and what changes for the business owner.
Unified template
A green diagonal block, the same typography and a fixed contact strip. The subject changes, the structure does not.
Contact details in every frame
The phone number, WhatsApp, and address are shown on the post itself — the business owner can write without opening the profile.
Technology and numbers
Frequently asked questions
How is a tax subject presented on Instagram?
Condensed into a single post: which article changed, when it takes effect, what changes for the business owner. Their time is short, but a change in the rules touches their costs directly — so the answer has to finish on one screen.
Why are the headlines written as questions?
A headline like «Must the tax authority be notified when a bank account is closed?» describes a real situation. A general slogan («tax services») is text in which nobody recognises their own case.
Why is the contact information on the frame itself?
A business owner reads the post and wants to write immediately. With phone, WhatsApp and address on the image, the step of going back to the profile disappears.
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