Heart and blood vessels: two separate paths
Cardiovascular surgery involves two distinct patient flows. One comes for a heart valve procedure or bypass surgery, while the other comes with varicose veins or a peripheral vascular problem. Their questions, concerns and search terms are different.
That is why both branches were separated from the outset on the website: both diseases and procedures were divided into heart and vascular sections. Patients find the right path from the first step.
What we did
Two branches, four sections
Diseases — heart and vascular; operations — heart and vascular. The separation begins at the first level of the menu.
A separate page for procedures
Mitral valve, aortic valve, bypass, minimally invasive intervention, sclerotherapy, peripheral vascular conditions — each is explained separately.
Photo and video separately
The media section was split into two; talks and surgical materials do not overload the treatment pages.
Blog
Topics such as heart health and vascular disease are written in language patients understand.
Calls and WhatsApp
Two phone numbers and direct messaging are visible on every page.
Social media
The website's two-part division is retained on Instagram: one post is about the heart, and one is about blood vessels.
Topics are prepared in the same language as the disease and procedure sections on the website.
Technology and numbers
Frequently asked questions
Why are cardiac and vascular patients separated from the start?
These are two different flows: one comes for a heart valve or a bypass, the other with varicose veins or a peripheral vascular problem. Their questions, fears and search terms differ, so the patient takes their own path at the first step.
Why are operations on a separate page?
Someone reading about a condition does not want operative detail at that stage. A separate page keeps the two reading stages apart — they move on when they are ready.
Why are photo and video separate sections?
They are viewed for different reasons: photographs show the clinic and its setting, video explains. Merged into one gallery, neither is found where it is looked for.
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