The digestive system, condition by condition
In gastroenterology, patients search for their symptoms rather than the doctor's specialty: gastritis, constipation, colitis, Helicobacter, liver, gallbladder, oesophagus, and bloating.
The website was built around this logic as well. The list of conditions is the main entry point; the examination and treatment sections come afterwards — people first recognise their own situation, then read what will be done.
What we did
Separated by condition
Gastritis, constipation, colitis, Helicobacter pylori, the liver, gallbladder and pancreas, achalasia, the oesophagus, small intestine and bloating — each has its own page.
Examination and treatment in separate sections
Diagnostic and treatment methods are kept separate from the condition pages so the text does not become overloaded.
Articles and academic work
Articles, certificates and conferences are in separate sections.
Media and video
Television appearances and videos are collected in one place.
Regional appointments are listed
There is a separate page for appointments outside Baku — patients can use the website to find out where consultations are held.
Social media
On the account, too, the starting point is the complaint: one post — one symptom and what may be behind it.
The topics follow the same order as the condition pages on the website.
Technology and numbers
Frequently asked questions
Why does the reading path in gastroenterology start from the condition?
A patient searches for their own complaint, not the speciality: gastritis, constipation, colitis, helicobacter, liver, gallbladder, bloating. The list of conditions is the main entry point; examinations and treatments come after it.
What does the academic section give?
Articles and academic work replace a claim with a record. For a patient this is a second-stage section — read just before deciding.
How are regional consultations shown?
Where consultations are held is stated openly. For a patient outside Baku that means planning a trip — when the information stays hidden, the appointment is delayed.
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