Hotel, restaurant and beach — all under one account
Mandarinnart has several buildings, and each offers a different experience: the rooms in the city building, the restaurant and the beach area. They are all part of the same brand, but each gives guests a different reason to visit.
This is the challenge with the account: none of the three areas should overshadow the others. That is why they take turns in the feed — an interior shot, a table setting and a coastal shot alternate in line with the season.
What we did
Three directions, one after another
Rooms and interiors, the restaurant and drinks, the beach and pool — each takes its turn in the feed. Someone visiting the profile can see what the hotel offers on a single screen.
Seasonal rhythm
During the summer, beach and pool footage comes to the fore, and the content is adapted to the season.
The venue's own footage
The photos are taken at the hotel itself — the rooms, restaurant, and beach. Stock photos are not used, because guests want to see the exact place they will be visiting.
Location is shown
Posts specify the location and building so that visitors know exactly which address is being discussed.
Technology and numbers
Frequently asked questions
How do three different offers share one account?
By taking turns. Rooms and interiors, restaurant and drinks, beach and pool alternate in the feed. A guest opening the profile sees everything the hotel offers on one screen, and none of the three buries the others.
Why is stock photography avoided?
A guest wants to see the place they will actually arrive at. The difference between a real shot of the room in Astara and a catalogue image bears directly on the booking decision.
How does the account work out of season?
Publishing thins out and the subject moves from the shore to rooms and the restaurant. The account does not go silent — it matches its rhythm to the season.
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