Marketing
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What is a brand book and why is it needed?

A brand book is not a beautiful album — it is a set of rules explaining where, at what size, and against which background the logo should be used.

How to create a monthly content plan?

A content plan is not a posting calendar. Topic groups are defined first, then dates.

How should you prepare for a product shoot?

Improvising on the day of the shoot is costly. The shot list, product condition, and background are decided in advance.