How is a brand
built?
A brand is more than a logo — it is a system: colour, type, tone and rules of use. From logo design to the brand book, we build that system so the brand is recognised the same way on the website, on social media and in print.
The primary and alternative logo versions, minimum sizes, and clear space rules are defined.
A colour palette — separate for print and screen — a font pairing, and supporting visual elements are prepared.
All the rules are compiled in one document: how it should and should not be used.
The document is handed over to your internal team and future contractors — the brand does not become inconsistent over time.
Design of business cards, letterheads, envelopes, certificates, signs, and other materials.
Print-ready files are provided, and we handle communication with the printer.
The completed visual identity is applied to the website, social media templates, and advertising materials.
The same look across all channels — this is the key requirement for recognition.
to delivery.
Work process
01
Brief
We study the existing materials, the market, and competitors. We determine who the brand should speak to and what it should say.
02
Concept
Two or three visual directions are presented. We develop the selected direction.
03
Development
The logo, palette, fonts and application examples are prepared. Revisions are made at this stage.
04
Delivery
Source files, print versions, and the brand guide are delivered.