A website's role:
what should it do?
A site has to do more than look good: give information quickly, lead to an enquiry and be findable in search. We build every website development project on those three requirements, starting from a written brief.
The structure is first mapped out on paper: what visitors are looking for and what they should find on each page.
Design and development start with mobile devices — most visitors come from their phones.
Technical foundation: speed, structure, metadata, sitemap.
Correct setup of the Google Business profile and information for local search.
Content is prepared as structured source material so that the brand's name appears in AI responses.
This is different from traditional SEO and has gained importance in recent years.
Your website runs on our infrastructure, and technical issues are resolved through a single point of contact.
We handle updates, backups, and security.
to delivery.
Work process
01
Brief
We define the business, the audience, and the website's purpose.
02
Structure
The sitemap and content plan are agreed upon.
03
Design and code
The layout is approved, followed by coding and content placement.
04
Publication
The website is published, submitted to search engines, and its metrics are monitored.
After the site is handed over, what is measured and what continues?
Measurement does not stop once the site goes live. Connecting the site to Search Console, submitting the sitemap and watching the first indexing are part of the handover; the technical check is run against Storm's own standard — 169 items, including loading speed, structured data, the cross-linking of language versions and access for AI search crawlers. The result is given to the client as a score and a list of findings.
A project takes 10–30 days; the exact period is written in the brief according to the structure and the number of pages. If the site runs on our infrastructure, updates, backups and security headers are our responsibility and are stated separately. Content changes are requested by the client, who does not touch the code.
Visibility in search does not begin on the day the site is published: the first measurable result usually appears after 3–6 months, and the period depends on competition in the field. For that reason, which indicators will be measured after handover, and at what interval, is agreed in advance.