Explaining the non-surgical method
Interventional radiology is not a familiar term to patients. People search for "varicose veins", "fibroids", "diabetic foot" or "stroke" — their own problem, not the name of the method.
That is why the website's reading flow starts with the diagnosis: varicose veins, fibroids, ischaemic stroke, diabetic foot, carotid artery blockage and brain aneurysm. The explanation of the method is within the same page, not separate from it.
What we did
Diagnosis-specific pages
Each area of treatment has a separate page. The search term takes the patient directly to the relevant place.
The treatment section in one place
The "Treatment" section keeps all services in one list — visitors can see what the doctor treats on a single screen.
Media and video
Talks and video materials are in a separate section, so they do not weigh down the main pages.
Three languages
Azerbaijani, English and Russian.
Two numbers are always visible
The phone numbers and clinic address remain fixed in the header bar.
Social media
Diagnosis is also the starting point for posts: one post — one condition and its treatment path.
The account is not run as a separate channel from the website; anyone who sees the short answer can find the detailed explanation on the website.
Technology and numbers
Frequently asked questions
Why are pages split by diagnosis rather than by method?
«Interventional radiology» is not a familiar phrase for a patient. People search for «varicose veins», «fibroid», «diabetic foot», «stroke» — their own problem, not the name of the method. So the entry point is the diagnosis, with the method explained inside that page.
Why is there still a separate treatments section?
Someone arriving by diagnosis sometimes becomes interested in the method itself. The treatments section closes that second reading path — the site can be navigated either way.
Why are two phone numbers always visible?
Consultations are held at two different locations. Keeping the numbers in view on every screen, instead of at the foot of the page, shortens the step to getting in touch.
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