Homepage of the Interventional Radiology Center on a laptop
Homepage of the Interventional Radiology Center on a laptop
Client:  İnvaziv Radiologiya Mərkəzi, Zəfəran Hospital
Service:  Website, social media
Year:  2024
Website:  irc.org.az

Non-surgical treatment, a clear list

The centre uses minimally invasive methods and treats a broad range of conditions: aneurysms and dissections, arteriovenous malformations, peripheral arterial diseases, deep vein thrombosis, varicose veins, pulmonary embolism, liver cancer, portal hypertension, bile duct obstruction, and others.

It was not possible to cover this many areas on one page. Patients usually come with just one diagnosis and need to find the page for that diagnosis — without reading the rest.

İnvaziv Radiologiya Mərkəzi — team page on a tablet
İnvaziv Radiologiya Mərkəzi — team page on a tablet
İnvaziv Radiologiya Mərkəzi — treatment page on a phone
İnvaziv Radiologiya Mərkəzi — treatment page on a phone

What we did

A separate page for each treatment

Each area in the list of treatments has its own page. Patients can go directly from the menu to their diagnosis.

The team in a separate section

The centre's doctors and specialists are presented on a separate page — patients can see who provides their treatment.

Transfers and accommodation

A separate section for patients coming from another city or country: travel and accommodation information does not weigh down the treatment pages.

Three languages

Azerbaijani, Russian, and English — each language has its own complete section structure.

Call and WhatsApp at the top

Two phone numbers and business hours remain fixed in the header bar.

Social media

The website's explanatory approach is adapted to a shorter format on Instagram: one post — one situation and its complete solution.

The monthly topic plan is agreed before publication.

Measured result

Mobile CLS: 0.370 → 0 — the 600 weight of the heading font is now preloaded
Audit score: 60.7 → 64.7 / 100 (Storm standard, 169 checks)
Source: PageSpeed Insights + Storm audit, 10 September 2026

Technology and numbers

Structure: Close to twenty treatment areas — a separate page for each
Features: Transfer and accommodation section, team section, call and WhatsApp in the top bar
Languages: Three languages
Social media: The Instagram account was run from the same set
Status: The site is no longer published — the domain has expired (checked 2026-09-08)

Frequently asked questions

How do twenty treatment areas fit on one site?

Each gets its own page. Aneurysm, arteriovenous malformation, deep vein thrombosis, pulmonary embolism, portal hypertension — a patient usually arrives with a single diagnosis and must find that page without reading the rest.

What is the transfer section for?

Patients come to the centre from abroad. Accommodation and transfer information sits in its own section rather than inside a treatment page, because it is a separate question that follows the medical decision.

What does it mean that the site no longer opens?

The domain expired and the site went offline. This is an archive case — the structure shown here is how the work stood at the time.

Need something
similar?

Let's discuss your project